Search queries: the key to increasing income from Travelpayouts
October 4, 2017Comments (1)
A travel blog can attract a large audience but not necessarily earn a high income. A webmaster must attract visitors who will spend money through the blog or site. Such visitors let you earn more by using an affiliate program with a cost-per-action (CPA) earning model, such as Travelpayouts. However, the question is how to understand in advance which visitors have aim to spend money and how to focus on such group. Search queries (SQ) will help you predict aims of audiences.
What does “search query” mean
Search queries are the words and phrases that people type into Google or another search engine to get a list of results. For example:
- How to get USA visa for Indian citizens;
- Cheap flight tickets;
- Delta Airlines carry-on baggage allowance.
Queries are a great tool for predicting intentions of a visitor. Based on knowledge obtained from an analysis of SQ, webmasters can create remarkable articles for good quality audience.
Types of search queries
There are three different types:
|Informational||“What do hotel stars mean”|
|Transactional||“Tickets from London to Paris”|
A navigational query includes the words entered into a search engine to find a certain website, like the Travelpayouts affiliate program. However, an informational query includes the words entered into a search engine to get information about a topic, such as “Shanghai weather” or “time in London”.
Both of those queries are hard to count as a probable source of income. They will not easily result in a conversion to money when partners earn through the CPA model. They are better for earning from contextual advertising like Google AdWords or promoting other pages of your own website.
On the other hand, transactional queries (TSQ) can more easily be converted into money for partners who use CPA affiliate programs. TSQ show an intention of the visitor to engage in a transaction, such as buying products. It may contain terms like “buy”, “book”, “purchase” or “order.” Also, TSQ can include brand and product names, for instance, “Air France” or “Hilton”. These queries can also be generic, like “5-star hotels in Milan”.
How to target search queries
It is reasonable to target TSQ with organic content such as optimized travel blog pages or SEO strategies. You can use the official Google service as a professional TSQ research tool.
However, you should also consider using the PPC (pay-per-click) model to target these query terms. Sponsored results cover several locations on the results page for commercial keywords. In addition, Google presents many advantages in terms of sponsored ads and product listings. Therefore, you can sometimes pay per click to sponsor advertisements and have more visibility. In some cases, this will help you collect more revenue from Travelpayouts than your expenses for sponsor ads.
As mentioned before, it is important that you have quality visitors to enhance your earnings. For example, a travel webpage may receive 300 visitors but only one of them buys a ticket. On another page, 10 of 300 visitors buy tickets. To get a better conversion rate, a webmaster can target the articles/pages to TSQ.
Obtaining a quality audience must be part of a webmaster’s strategy. However, webpage owners also should not forget the importance of informational articles. Webmasters should always seek to provide useful information and help their visitors. This is the fundamental part of any website project.