How to better integrate Travelpayouts’ tools inside of articles
February 14, 2018Comments (0)
One of the ways to earn more with Travelpayouts is to place various tools inside of your articles on your website. Partners get access to different tools in their personal account right after the free registration. Below, you will find some tips for placing promotional materials on your travel blogs and other travel related websites.
Travelpayouts provides an opportunity to earn on the flight tickets, hotel bookings, train and bus tickets, excursions, and other tourist services, which recently have been added.
You can use the following tools for integration into your project:
- Search forms;
- Widgets: maps, calendar, and others;
- Map of hotels;
- Text links;
- Hotel selections;
- Best deals.
This set of tools is relevant for Travelpayouts’ own products — flight tickets (Jetradar.com) and hotels (Hotellook.com). Network includes other companies: Tutu.ru, Busfor, Rentalcars, and others. A detailed list of companies and available promotional materials can be found here.
How to use
Even the same solutions show different results depending on the situation. The method of identifying the best option for you is to try everything, carry out experiments, and select according to your experiences about your own website. Below are the secrets, tips, and observations, collected on one page to save you time. However, be creative, imagine your own way of working!
In pursuit of beautiful and convenient search forms, as well as other interactive tools, e.g., widgets, you can accidentally forget about text links. Webmasters often underestimate the power of hyperlinks in the articles.
Not all visitors use widgets and search forms. It can happen for many reasons. For example, a person came from a mobile device or simply perceives such elements as advertising, and not reacting to them. Hyperlink is what most internet users are used to and what is absolutely displayed on all devices correctly.
Text links can be used as an independent and unique affiliate element on the page and as an additional one to other elements. For example, webmasters can use widget + hyperlink in the text. Sometimes, such combination works better. An example of such use includes:
The visual design depends on your site. It will be better if the reader immediately understands that there is a hyperlink in front of him. For example, highlighted with color and underlined text.
Search forms allow finding flight tickets, hotels, and other products according to the specified parameters. Without usage of visitors, such elements do not provide any information; it is just a tool on how to get results after the action have been made. On the way to information, the user performs additional actions – typing cities, choosing dates of flying, and so on.
If you can predict the user’s desire, it is worth to set the default parameters. This idea is confirmed by Ekaterina Rakova from the Booking.com affiliate program. For example, in the article about flight tickets from New York City to Hong Kong, it is logical to auto-complete these directions by default. Such features are available in both flight and hotel forms:
If you fail in the prediction of visitor’s wish, the user deletes the data and customizes the request himself.
To get detailed statistics, use the “Additional marker:”
Thanks to the additional maker, you will be able to identify in the global statistics and understand with what tool a reservation has been made. The marker is an indispensable assistant for those webmasters who empirically identify the best solution. To get more information about how they work, read on this page.
Map widgets of tickets and hotels
A distinctive feature from search form – Map widget – provides a service to the visitors by initially giving information: showing prices and offers. It is an interactive element where information will be automatically updated without your participation. Flights map looks like this:
The same is available for hotels. When you are choosing an element in your affiliate account, always think about people who will see the element. Example of unsuccessful use:
Try to choose something yourself; it is almost impossible even to click on some interesting hotels. A huge map coverage, in this case, is a disadvantage. Especially for a beginner tourist, who are not orientated in a new foreign city. For group offers, do not disable zooming while creating code. In this case, the similar element looks like this:
This is already convenient for using. The users can zoom the map or move the camera to another district.
If you want to help for a traveler who does not know the city, it is a good idea to initially narrow the scope of hotel offers. Remember that tourists usually have a problem – they do not know where to stay. To increase your own income – solve it. For example, by recommending the optimal location on the visitor’s travel destination:
Travelpayouts and a limited number of companies also have other widgets available.
Calendar — sells airline tickets. Works only in a predefined direction. It will acquaint the traveler with the prices. In popular areas, it works well, but for rare one works with difficulties. For example, if you have a regional project, then there can be a similar case:
The results are formed on the basis of the carried out searches in Jetradar. If there were none or few searches, data would not be enough. Before embedding, also study whether the technology works in your direction or not.
The widget of best deals and special offers is suitable for pages where dynamic content is needed. While creating the widget, you can filter the results by two criteria:
- Airline company.
Place an element with information about sales and discounts if your project has the appropriate traffic. Focus on the features of the audience.
Offering cheap air tickets and discounts in all directions is a way to attract audiences. However, if the visitor is initially interested in sales in a particular direction – this is different. Your task is to give him what he came for, otherwise, he will not take it, and you will not have a sale.
How to design the elements
There is no universal answer. Ideally — to test and identify the optimal solution for design and placement. Most of the tools are available for customization — size, color, additional information, and other features. While customizing, follow these guidelines:
- It should be comfortable to look and use all the elements;
- The visitor must understand what will happen after the click;
- Traffic patterns should be considered from PC and mobile devices.
Hyperlink style must be different from the rest of the text; otherwise, it will be invisible to a new reader. If it is a form, then it should fit nicely into the design. A confusing and provocative design is justified in very rare cases.
On some elements, there are Jetradar and Hotellook logos that you can hide. Sometimes, it is better to hide, and sometimes to keep them and solve it by your own case. These are well-known brands, and their presence adds clarity to the user on what will happen after the click. And this clarity is very important; remember, you rarely click or use a formed purpose of which you do not understand. Here is the same logic.
Where to place
It is not necessary to make a search form at the beginning of the article in any case, and only then give the reader useful information. In the worst case, the users won’t use the tool, and moreover also close the site, which will affect the behavioral factors and can be a reason for losing position in Google.
The best place is as high as possible, but just integrate the tool in a place where the reader will need this tool. To do this, look at your own page through the eyes of a stranger. In addition, as one of the tips on how to write quality articles, the page must give a profit for the reader. The affiliate tool should complete the usefulness of the material for the reader. If not, then you chose the wrong place or wrong tool.
If the form or other element is the main component of the page, then remember the rule of the visible part of the screen. Place the block where the visitor can reach it without scrolling down. Here, the question is not only the design of a specific Travelpayouts’ tool, but the entire site.
What to choose
The choice of tools affects your income. Therefore, it is so important to consider the issue of customization and placement with a professional approach. For this:
- Use additional markers to track and analyze statistics;
- Conduct experiments and be creative;
- Study the features and capabilities of the tools;
- Do not miss the Travelpayouts newsletter, it introduces the new opportunities.
Take time and learn about the features of Travelpayouts. Try in real practice all tools and identify the best solution definitely for you. For questions and difficulties, please contact support or study our wise knowledge base.