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Search results with tag: website

How to use Google Optimize for landing pages

How to use Google Optimize for landing pages

The functionality of a landing page, and the way it looks, can influence consumer behavior greatly. That is why it is important to occasionally test your landing pages to identify problem areas and fare better with your audience. We’ve prepared a guide on how to use Google Optimize for tweaking your landing pages for success.

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How to build a conversion funnel – from A to Z (without getting snarky)

How to build a conversion funnel – from A to Z (without getting snarky)

The word-combination “conversion funnel” works almost like magic with marketing clients. It sounds like a firm guarantee of the rapid sales growth and instant multiplication of profits. Besides, you can read a plethora of articles dedicated to this panacea from all e-commerce misfortunes. Is it really so, or the efficiency of the website conversion funnel slightly exaggerated? Let’s see this funnel’s essence, structure and goals and proceed to respond to this issue in the best way.

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How to analyze competitors’ website traffic, income, and backlinks

How to analyze competitors’ website traffic, income, and backlinks

It is said that a good marketer invents but the best one steals. Well, think about it. Everything (including your product) was figured out a long time ago. Nobody is preventing you from using the best competitor research tools to see your competitors’ traffic, understand the reasons for certain brands’ popularity, use and adapt their strategies, and of course, find the right ways to collect your own target audience and poach your competitors’ customers.

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How to set up an affiliate link redirects and replace links on WordPress

How to set up affiliate link redirects and replace affiliate links on WordPress

Affiliate links are one of the most effective tools for selling flight tickets, hotels, tours, and other services and goods on a travel-blog. There are several solutions for conveniently managing a great number of the affiliate links on a travel website. On this page, we have considered how to set up affiliate link redirects on the most popular CMS for the travel websites — WordPress. Here you also will find details about convenient massive link replacement.

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A/B tests – what are they and how to perform them properly

A/B tests – what are they and how to perform them properly

The professional way of doing business is to back your guesses and assumptions up with data, numbers, and experiments. It deals with either making money with Travelpayouts, or with any other work on your own website. On this page, you’ll learn how to conduct A/B tests properly, what you can test on travel websites, and what to do with the test results.

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