In September 2018, we held the second annual Travelpayouts Affiliate Summit in Moscow. Ivan Semin, co-founder of the W-profit agency, shared his experience on how to buy ads on Facebook and its apps, and gave tips on how to set up advertising campaigns so as not to merge the budget for non-working options.

Social networks are a great source of traffic for making money with Travelpayouts and other travel affiliate networks. Facebook and Instagram are the sources of tremendous traffic with the potential of reaching over 1.5 billion people! When you set the target audience, you might wonder how to target competitors’ fans on Facebook and followers on Instagram. It’s quite easy, so let’s find out how to achieve this goal.

Viral advertising is the way to gain high traffic for a low cost. What you need to do during the creation of your viral advertisements is be creative and inspiring, consider what your audience wants and loves and have good timing and a bit of luck. We’ve collected tips on how to prepare viral travel content for Facebook advertising, and we are ready for discussion in the comments.

You’ve chosen your blog’s name and started posting stories; your only followers are your friends. Well, that’s okay – at first. However, you’ll need to expand. The web contains a bunch of articles about this, but here we’ll talk only about promoting your travel website on Facebook. The social network is a great source of traffic for your travel blog, as in 2019 it had more than 2 billion users.