Writing articles is one of the primary ways to attract visitors; keep your blog updated and become more visible in search results. Many myths and discussions focus on the length of the posts. Let’s talk about the influence of length and find the best way to create new content for your travel blog.
Reasons to be different from the majority
Compared to short articles, long ones are very hard to write but there are many reasons to write longer articles.
Based on what we’ve encountered, 85% of authors write short articles (1,000 words or less); even in the travel market, only a few authors dare to attempt longform blogging. Long articles don’t mean choosing longer words or writing watery sentences without information. You must do a lot of searching and include many details about the topic and perhaps even details from different perspectives. Also, don’t forget about other ways of sharing information – video and images.
A high-quality long article requires more time and effort. Therefore, the competition is very low, and you have a higher chance of succeeded among fewer competitors. Pages with 1,000 words or less are rarely competitors for well-done pages with 3,000-5,000 or more words. Check it out right now in a Google search results page.
Long articles are Google’s favorite
Google thinks that long articles are more detailed and complete then short ones. When the information is meticulous and extensive, it more likely has the answer for which the visitor is searching. Therefore, Google trusts long articles more.
Of course, the search engine has its own methods for evaluating the quality of your post. Characters that were done for size, not for real information, will have the opposite effect for your page – it will increase or be totally invisible in SERP.
Moreover, readers of small articles can jump to another website; for them, length may indicate that article doesn’t include the answers they want. This will affect your website’s bounce rate – it will grow. Bounce rate is included in behavioural factors and it has a huge impact for Google. You can improve the position of your webpage if you increase the average time spent on your page and reduce the number of people who immediately leave your posts. This will affect not only one page, but your entire blog.
When posts are longer, visitors often remain on the article longer to find the information they need. Some visitors even trust the information in longer articles more because it seems more professional to them.
Longer articles are more adjustable for new uses and purposes
As we said, longs articles must be more detailed and include many aspects of the topic. Therefore, in the future, you can cut small parts of the post and use them as e-mail newsletters or a slide deck.
A long page offers more opportunities to add hyperlinks to redirect to your old posts. This will help increase the page depth parameter, which represents the number of pages, on average, a user visited. This is as important as the bounce rate.
Downsides of longer articles
If it was easy to create long stories, everybody would do it and this parameter would depreciate. So, the first hardship – longer articles aren’t easy to create, and they present more difficulties:
- Require more research about the topic;
- Take more time;
- Contain more details, which means they may sooner become out of date.
Imagine that you extensively researched visas to the USA or another time-related topic and created a huge post. The more details you discover, the more chances that some of them will soon become out of date. Long stories require a lot of work not just in creation, but also in updating.
However, don’t worry about the amount of work waiting for you. Investing your time in development will return a great income. To make the process easier and more efficient, take a look at our instructions on how to make high quality content for your site. However, don’t forget that you need to focus on your website’s design, too.
To avoid creating problems for our partners, we are seeking to make affiliate tools that are less related to time and that are accurate for as long as possible. Imagine that you joined the car rental affiliate program or one of the other offers, and placed a widget. It can remain in place longer without updates because it allows your visitors to always get fresh information.
While longer articles have their challenges, it is worth gaining the trust of Google and your readers, in addition to the advantage of less competition and more flexibility. For motivation, try to monetize your travel blog. The ways to do so you will find on this page.