Travelpayouts Blog

The ultimate guide to using affiliate links

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While we used to see links as a bridge between web resources and as a tool to improve SEO, affiliate linking does a slightly different job – generate income. The following information will help you understand the essence of affiliate links and will provide tips on how to draw maximum benefit from them.

What are affiliate links

Affiliate links still connect websites with each other, but in addition to that, they are able to generate income. So, what are affiliate links and how can they work as money makers?

While editorial (contextual) links mostly aim to add value to the post and connect it to another resource, the affiliate ones are designed to drive traffic to the advertiser’s website and generate income for a publisher. 

How does the affiliate link work? This type of link includes the affiliate’s ID to track the references coming from the affiliate marketer and calculate their commission.

How do you get affiliate links with a unique ID? When marketers sign up for an affiliate program, the advertiser provides each one of them with a link containing a unique ID. Here is an affiliate link example of the GetYourGuide affiliate program that’s available within the Travelpayouts affiliate network, where id=3965 is the marketer’s affiliate ID:

What are affiliate links

How to use affiliate links

How do you use affiliate links on the blog correctly? The link’s performance is determined by various factors, such as their placement, promotion techniques and more. Consider the following rules and recommendations to make the affiliate links work for your profit.

Shorten your links

Shorter links are better in many ways. They improve your search engine rankings, help build user trust, and more. Just look at the following examples. Which link looks more trustworthy and is easier to promote?

Long links are hard to articulate and they’re not phonetically memorable. So, not only does a shorter link look nicer, but it will also be easier to promote during presentations, webinars or in a video, should a need arise. 

How do you create affiliate links that are short and attractive? You can make use of special tools like: 

  • Pretty Links, a free WordPress plugin
  • Bit.ly, a tool for creating branded short links and tracking their performance
  • Clkim, a URL shortener providing branded links, smart redirects and retargeting on clicks

Some affiliate networks like AWIN, Webgains or ShareASale feature their own shorteners. Other vendors provide automated link shortening with the aid of third-party platforms. For instance, RewardStyle makes your links attractive via Bit.ly.

Learn more about link shorteners and redirects in our special post

Dofollow VS Nofollow links

Links have either dofollow or nofollow status. Dofollow links let both search engines and users follow the correspondent webpages. They increase the webpage ranking and allow Google to clarify the number of users linking to your page.

However, since dofollow links pass on value from your website page to the page they redirect users to, it’s easy to lose your page weight by placing many such links. On the other hand, nofollow links don’t influence the page ranking.

Let’s see how to set up affiliate links as nofollow ones. You can change the status manually in the WordPress editor, where the underlying HTML code of your post/page is visible:

Insert the rel=”nofollow” between the closing double quote and angled bracket. Don’t forget to add space after closing double quote: 

To flag advertising-related or paid links, Google recommends using rel=”sponsored,” although the no-follow attribute is still acceptable. You can use more than one rel value to let the search engine better understand the nature of your link. For instance, rel=”ugc sponsored” will show that the link is paid and came from user-generated content, whereas adding rel=”nofollow sponsored” will help comply with platforms that don’t support new attributes.

It’s also possible to change the link status with the help of WordPress plugins, i.e. Ultimate Nofollow.

Use anchor text

Anchor text is what you tie an affiliate link to instead of just inserting it in the blog post as it is. A good anchor is always relevant to the content of the page that you’re redirecting to. In such a case, users are sure that if they click on a link, they’ll learn about the corresponding topic and not a random subject, and therefore, users will trust you more. 

For example, if you want to send traffic to Booking.com, use such anchors as “book hotels,” “find accommodation,” “find where to stay” or the brand name itself. 

Use anchor text

What are the best SEO practices? Try to make your link short enough, six or eight-words max, don’t use too many keywords and avoid generic words such as “click here,” etc. The rule of thumb is to make your anchor descriptive and generate clicks. This is what you should work on. 

The link should be inspiring. That’s why it’s important to add a motivational call-to-action (CTA) anchor to it. For example, you can use CTAs such as “learn more about car rentals,” “generate higher income with these tips,” etc.

Place links correctly

How can you add affiliate links in the right way? A marketer can place text links within a post/article or use clickable images, as well as add links to the banners.

Where should affiliate links be placed in a text? Actually, anywhere. The only thing is to make them relevant to the context and make them necessary for the reader. Here are a few tips on the best link placement within the text.

  1. Add links to the relevant context
    Links are efficient only in context. For example, if you write about the must-do things in Prague and recommend to visit Prague Castle, why not place a link to tours and activities in this area.
  2. Make links visible
    Help visitors notice the links by using your website template advanced features to highlight links in the text. For instance, use bold or various colors to draw attention to the keywords with links. The more visible the links are, the easier it will be for readers to click on them. Try to not overdo it and don’t make the article look like a traffic light.
  3. Don’t place too many links
    Choose quality over quantity. Your links should bring value to readers and complement the text. There is no golden rule for the number of links in a post, just make them useful and place them in a relevant context.
  4. Engage the reader
    Make your links look interesting for readers by shortly describing a product you promote before the link itself. Or, you can outline a problem and then come up with a solution containing your affiliate link.
  5. Don’t hide links
    Remember to place links and other affiliate tools as close to the beginning of the post as possible. Not everybody will read to the end. However, don’t forget about the relevancy rule. 

You can find more practical tips on how to place links as well as other affiliate tools and avoid common mistakes in our free guide.

Promote links regularly

Place links on pages that regularly attract traffic. Here is how you can increase the number of visitors and generate more clicks:

  • Create valuable content and build authority
  • Network via social media, emails, commenting other bloggers, etc.
  • Do guest blogging
  • Insert relevant keywords to your posts
  • Add social media share buttons to let readers share your content instantly
  • Optimize your website
  • Use various content formats such as imagery, video, podcasts, etc.
  • Build the email list and do email marketing
  • Use social media platforms to place valuable information and build community.

Many bloggers create a “Resources” page and place their affiliate links and widgets so that readers can proceed to this content at any time. Study the examples of Trisha Velarmino, the blogger behind P.S. I’m on my way, Frank from The Travels of Bbqboy and Spanky or Leta, the author of The Nerdy Me blog, to get a few ideas on how to set up a “Resources” page.

Whatever promotion strategy you use, remember to stay honest and publish objective reviews. You can also create detailed and clear tutorials to show the readers how to use a specific product and highlight its key features at the same time.

Be transparent

To be credible in the eyes of the community, remember to disclose your affiliate links. It won’t decrease the number of clicks, but it will help build trust. Here are ways to disclose your content:

  • At the beginning or end of the post, mention that some of the links are affiliate, but you provide only truthful and objective information and you don’t just advertise.
  • Create a separate page and place affiliate tools and links there. For example, many bloggers make the “Resources” page.

In any case, the disclosure should be placed nearest to the affiliate links and triggers you use. Maximum clarity plus highlighted independence of your own opinion will make your audience trust your reviews.

How to set up affiliate links

Placing affiliate links correctly is important for the success of your affiliate campaign. It all starts with making your link short and attractive and then placing it in a relevant context where users will be motivated to make a click.

Apart from link placement, pay close attention to driving traffic to the corresponding web page so that more people can see what you promote. Finally, stay honest about your campaign and disclose affiliate links. All in all, using affiliate links is a no-brainer if you follow this simple algorithm.