Snapchat: An unexpected phenomenon on the web
Snapchat is a mobile app created by Bob Murthy and Evan Spiegel developed in 2011 to give the users the opportunity to share images and videos.
It is unique in its spec to delete the message after seeing it. That’s why recipients cannot save or share it. Snapchat allows users to share weird and audacious images with complete confidence privacy.
This app is also amusing. You can do more than just selfies. You can add emoji, masks or filters. It has the Discover section, where 16 solid media outlets (VOX, MTV, BuzzFeed, etc.) publish their news and other content from their websites as snaps. It permits the presentation material in a non-standard format. You can also make video calls via Snapchat.
The target audience admires this idea greatly, because now they have a secure personal space and no limit to personal fulfillment. Now, let’s learn more about Snapchat monetization model.
Monetization: Can you make money with Snapchat?
Don’t you dream about increasing your income via Snapchat? Though this platform differs from other social networks, it has impressive business potential. More than 200 million people surf Snapchat everyday. It’s loved by young people from 18 to 34 years old, who generate eight billion photo and video views per day. That is enough to develop your brand and promote your goods/services.
However, you should collect the contact database before implementing the platform into your marketing. How does Snapchat monetize your activities? You can raise money from Snap Ads, sponsored lens filters, geofilters, sports partnerships and discover. Now, it’s time for details on types of earnings.
Ways to get money
This business model is based on the app’s ability to analyze the audience’s desires, to select the most engaging moments and to allow data use for getting profits. They use the psychological method that suggests temporary things are the most valuable. Sure, you’d like to consider how to monetize Snapchat in depth.
1. Snap Ads
More than 500,000 users look through ads during the day. It’s a relatively low amount (compared to Facebook Ads, for example to the), but you can deliver your message exactly to the audience you are interested in with Snap Ads.
There is a convenient ads manager inside Snapchat. Note, that it’s not accessible in worldwide. If your country is restricted, change the location on your phone via Hola Fake GPS location, for example.
The app supports certain advertising formats:
- Snap Ad to watch, listen or do something else.
- Story Ad as a creative for Discover Feed (it is good for brand or mass media promotion).
- Filter – the images that overlap via carousel.
You can track and optimize the results after the campaign has been launched.
So, how do you monetize Snapchat with geofilters? You can make a free geofilter for a public place that is crucial to you and your niche (parks, cities, neighborhoods, etc.). It really works because users like sharing filters, even branded filters. You should create a geofilter when running an exclusive event or opening a new store.
How do you launch geofilter? Just take a picture or a short video, swipe to view the accessible filters and choose the appropriate one. By the way, there are two types of filters: personal and business. Do you intend to create business geofilter? Okay, but the right to put in any logo, trademarks, etc. is required. It is impossible to use URLs, phone numbers or contacts.
Don’t forget to customize your geofilter with the help of Snapchat’s templates in Adobe Photoshop and Illustrator formats, or any service, and then test it with different images. Then you download your geofilter, set the time and date, choose a location, pay for the filter and confirm your order. The app offers some basic reports to measure your geofilters’ effectiveness.
3. Sponsored lenses and posts
This way of promotion is unique. The lenses of the user is getting more amusing and tender with only one tap, that’s why they adore them. You can offer your branded lenses but its creation is a prerogative of Snapchat. All you have to do is explain your goals and they’ll make a design with your logo or product. The audience will use your lenses and share them with other users. Getting a sponsored lense from a friend is like to getting a direct recommendation.
More than a hundred sponsored campaigns are currently working in Snapchat. Sony Pictures, Universal Studios, Pixar, Michael Kors, Starbucks and L’Oreal use brand lenses to increase their rates and sales. Millward Brown Company revealed the sponsored lenses to be more memorable and sure to increase sales faster than other channels.
Snapchat also displays your sponsored stories in the special section to make user see them by default while the user is looking through their friends’ stories. Your stories should be rather catchy to make sure you get their attention.
How else can you make money with Snapchat? This network is also a good tool for affiliate business. For this purpose, you should ask everybody to follow your account and to activate Snapchat’s option to find friends nearby. Use your own contact database to invite the followers to Snapchat.
For example, you can share your login via social media with a call-to-action, arrange the contest and write an article about it for your blog. You can also ask the authorities to promote your snapcode.
Then, you can start writing exciting content, offer presents and discount flight tickets, introduce a new product, inform about special events and show behind-the-scenes photos/videos. You can promote more than just mobile website, (Jetradar and Hotellook both are optimized for the mobile traffic) but you can also send people to iOS and Android apps.
With Travelpayouts, you get life-long commision when users buy tickets or book hotels via the app that was installed with your affiliate marker.
One more technique: broadcast live events. For example, if you are a travel blogger, or even a vlogger, you can use Snapchat to make live play-by-play of your journey, while recommending that users buy flight tickets via Jetradar or book hotels with Hotellook.
Tips on growing your Snap account
Most advertisers consider their product the best. There is no doubt about that, but it’s crucial to make others think so to. Therefore, you should grow your account before its monetization.
- An effective tool is offering to activate a coupon that provides a discount or cashback.
- Don’t neglect random followers on the first stage of your promotion, and be sure to interact with them to avoid being
- Since most of your friends may not hear about Snapchat, use the other social media opportunities to invite them to Snapchat.
- Be generous by promoting others and they’ll pay you back for that.
- Use crowd and content marketing to put your snapcode in articles and posts.
There are plenty of other methods to make your account grow. However, whether you create a Facebook Ad with a snapcode, or run a competition, it is crucial to constantly apply all the tools.
How to monetize Snapchat in 2019?
Let’s see discuss tips on how to make money with Snapchat after you’ve collected a decent base of followers.
- It’s clear that this app focuses on the impulsivity of people. Therefore, the secret of a successful sale is to match the user’s mood and his energy level.That’s why the offer of an expiring discount that will vanish in a few seconds really works. It doesn’t mean an instant sale. You should direct the users to your LP via snapcode.
- You can send videos to your followers to demonstrate the advantages of your product (material objects) and suggest they to sell it inside the app via snapcash.
- If you have a solid audience, you can succeed with the affiliate marketing by recommending any product and getting the percentage from clicks or sales.
To become a skillful and successful seller or affiliate on Snapchat, you can’t forget about the audience – they are mostly young people between 18-34 years old. The goods/services you sell should relate to the users age and psychology.
Start making money – Three, two, one, now!
Now, it’s time to move from theory to practice. You should take some steps that don’t require much effort or skill to start gaining profits.
- Enter Snapchat’s site to download the app and register.
- Create a business account.
- Build an audience.
- Develop your own strategy.
- Create content.
- Enter Snapchat Ads Manager.
- Click Snap Publisher and learn the drop-down menu.
- Choose your type of promotions and make settings.
- Launch your campaign.
- Track the campaign to optimize it.
Important: At the beginning, you should point your valid email address and figure out a unique username that won’t contain any private information. If you want to change the username later, you have to create a new account! That is why you have to be careful when initially choosing a name.
How much an you earn with Snapchat?
Last year, Snapchat reported that the total income was $404 million. That is almost four times more than in 2015. The predictions for 2018 claim a $2 billion revenue.
The size of your personal revenue depends on the monetization technique you’ve chosen. For example, Snap Ads are the most popular way of earning. Their average bid from $1 up to $3 per “swipe-up” action. You can calculate your income by taking into account such parameters as the number of targeted actions.
The profit from sponsored lenses depends on the number of viewings. If you promote your product through the Discover sections, the income will depend on your content quality and the number of the subscribers.
Tips and ideas to monetize Snapchat
- Implement the ideas on demand. If the pretty women and funny dogs captured the audience’s heart, use them in your own filter, lenses, ads, etc.
- Define your personality consistently to provide the highest level of engagement.
- Use Shazam integration to reach millions of new users.
- Make your sketches funny and playful; stress the brand story not the product itself.
- Share the best stories on YouTube and other social networks for outreach.
- Add art to the snaps (Halloween masks, fancy dresses, etc.)
- Present your product in different ways to avoid being dull and to find the most effective techniques.
- Get access to a popular Snapchat influencers and let them use your account to motivate them to promote your product and guide customers.
Whatever you choose, you should always track the results and analyze them for further optimization. You should keep an eye on the number of followers, their actions and responses, the number of views and find out the most convertible content.
Two secrets of successful monetization
Before developing and practicing any strategy, it is worth understanding the foundation of profitable Snapchat interaction.. Interaction that, as a result, will permit earning money with low investments and will provide awareness, and increase the number of subscribers, views and sales. It deals with your audience and your content.
Build your audience
One of the most effective tools is to use influencer takeovers, and we’ve already described this technique above. One more way, is to use call-to-actions with teaser images and put them on other social networks to make following you to see the rest of the offer. What’s crucial is to show the users’ profit and to convince them of your ability to solve their issue in the best way.
Then, you can add your Snapchat username to your other profiles, wherever they are, and then to your email signature. You can put your stories on display on your YouTube channel. It is also necessary to put your snapcode wherever it is possible.
Create great content
Creating engaging Snapchat content is no less important than to capture and keep the followers’ interests. An average person’s attention span is 12 seconds. So, you only have a short time period to build relationships with their audiences.
There are plenty of tools to customize the content and to make it attention-grabbing. Some tools are built in Snapchat: emoji, captions, doodles, stickers and other creatives. The creativity shouldn’t be chaotic or episodic, but permanent and based on your target audience’s preferences.
Here is a vivid pattern. GrubHub developed a story encouraging viewers to interact with the content and take part in a promotion. It worked for GrubHub and delivered the company awareness as one of the leading brands using Snapchat Stories.
What is the best way to gain a profit from Snapchat?
How can you make money on Snapchat quickly and without any losses? Managing to do this means you have to understand that it does not deal with the best way of monetization, but with the most appropriate one. The choice depends on the business peculiarities. Any strategy must be integrated and coordinated.
For example, if you are a news blogger, it is rational to pay more attention to the Discover section to publish a series of snaps, as Cosmopolitan, CNN and ESPN do it. If you are keen on traffic arbitration, it is better to focus on Snap Ads. If you are related to the travel niche, then combine all mentioned methods with Travelpayouts affiliate network.
Whatever you use, the crucial thing is to communicate with your followers and potential customers. Ask them questions and provoke discussions. Make a “collage” of their best answers and reactions, post them to other social media platforms or to your own Snap story. Add text or change locations to cause curiosity. Be creative and find your way to keep audience interested.