Back in 1996, Page Rank (the Google’s backlink ranking algorithm) was the only tool available to measure the trust level of websites. It determined the page value on a scale of one to 10. Today, advancements in technology have brought ranking to a new level, and Page Rank significantly lost its popularity. There are over 200 Google ranking factors defining the site trust flow that is also called Domain Authority (DA) or Domain Rank (DR) on different services. Let’s have a look on the importance of trust flow and the tools claimed to improve DA. Share your opinion on how to increase trust flow, and get tips from experienced colleagues on Travel Affiliate Networks group on Facebook.
What is website trust flow?
Trust Flow (TF) is an important SEO metric that allows us to see a website value. TF uses a scale from 0 to 100 to measure the website quality judging by the quality of every backlink. The most credible sites (“seed sites”) that TF has collected in its base, serve as a standard of quality. Since they are connected with the other sites through backlinks, the closer your own resource is to the “seed site” in this chain, the higher score you get. A score of 50 points is great, but a score between 0 and 10 is a huge wake-up call.
TF is directly connected with search engine performance. It contributes a lot to your SEO promotion and creates an opportunity to get high-quality links. What are the other reasons for measuring TF?
- Analyze the competition
- Reveal new keywords
- Find out new link opportunities and evaluate them
- Identify toxic backlinks
- Recover from linking fines
Measurement systems that display TF
Some advanced services do their job when measuring your website TF and, as a result, include an increase in DA. Let’s discuss the most functional and accurate services to see their unique formulas and to pick up the platform that is relevant to your online resource (whether it is a blog or a commercial site).
Formula of Ahrefs
This service measures URL Rating (UR) – the strength of a target page backlink profile based on a traditional scale from 0 to 100. Ahrefs measures both internal and external links, but in different ways. The higher score that a site gets, the higher it ranks in organic search results. The components of UR calculating:
- Links between pages
- “No-follow” attribute
- “Damping factor”
DR is a domain‐level metric, but to improve DR, the same calculations are used as for the UR’s measurements.
Formula of SEMrush
To increase SEMrush rank, note that its backlink analysis consists of several types of research:
- Trust Score and Page Score
The tool claims to value the page with the aid of a 100-point scale considering the number of weighted links from trustworthy websites. Page Score values the weight of a web page on the same 100-point scale, depending on the volume of links pointing back to the page. A big difference between Trust Score and Page Score is unacceptable, and is an indicator of many low-quality backlinks. A score of 20 is good enough for both metrics.
- Authority Score
Authority Score displays a domain’s overall quality based on metrics such as domain score, trust score, as well as on the quantity of backlinks, referring domains and IPs. The correlation between domain and trust scores, follow versus no-follow links, organic search traffic and number of users are also considered.
- Domain Score
Its measurements are equivalents of Page Score, but on the level of a Domain.
Formula of Majestic
Majestic’s TF is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain. Trust Flow is measured through the quality of the links pointing back to your page and uses the scale from 0 to 100 to show whether you need to increase Majestic trust flow.
The service measures the value of both internal and external pages and displays both TF and Topical TF results. The general TF indicates your link’s value among all sites, despite their topic. The Topical TF demonstrates your score among the sites with similar content within your niche and the related ones. For example, your TF is 56, but it may be 35 among travel sites or 28 among resources dedicated to business or investing.
Formula of MOZ
MOZ measures both Page and Domain authorities to let you increase Domain rank. The latter displays a ranking score from 0 up to 100. The service assesses plenty of factors, in particular, linking root domains and the number of total links. The more inbound links your site includes, the higher score it gets. The DA only predicts a site ranking ability, but has no direct impact on the Google search rankings. The page Authority formula is identical to the DA formula, but at the individual page level.
Besides, MOZ proceeds with Linking Root Domain to count all of the unique root domains with at least one link on them that direct to your page/site. Note that no-followed link could blend into the linking root domains.
Formula of Yandex
Yandex uses the Site Quality Index (SQI) that is available in Yandex Webmaster for now, before Yandex used thematic Citations Index (tCI). One of the sections also allows you to evaluate various aspects of your site backlink profile, displays its growth and shows “fresh” backlinks. You can also install special plugins on the site to make tCI visible.
The thematic Citations Index measures both the quality and the quantity of backlinks within the Yandex search engine. It is remarkable for its scale from 0 up to infinity. To get a high tCI, your site should be of a higher quality and have some authoritative links to relevant resources.
What does Trust Flow influence and how?
Trust Flow protects your site from constant algorithm updates, because search engines aren’t going to decrease your rank if they trust the website. This metric also improves SEO and enhances the number of authoritative links to your website, as well as strengthens the keyword positions.
So, the main advantage of Trust Flow lies in its ability to boost your website to rank on top of Google search results. The high TF lets the websites dispense the link procurement if needed.
How can you improve Trust Flow?
Develop your own strategy of increasing TF by using these tools.
- Contact the influencers.
Find top bloggers, online consulters, celebrities and other thought leaders to share your business with and send a request for a backlink. Consider your main keywords when searching and don’t forget to verify those leaders’ TF to be sure they fall within your industry.
- Use seed sites to publish your guest posts there.
Choose seed sites with the highest TF (no less than 10) and only ones that allow followed links in guest posts.
- Linking to internal pages.
It is the most straightforward strategy that fits beginners. Make relevant links to other internal pages of your website while creating the content.
- Audit your site’s backlinks.
Use tools such as Monitor Backlinks or any of the others from the list above to reveal and eliminate toxic links and keep your TF high.
- Create high-quality content.
Write and publish expert content within your niche using various types of its presentation: Articles, posts, interviews, reviews and more.
To streamline the link-building process, find your competitors and verify the number of their links. Choose the company with the lowest amount of links and buy the same quantity. Then, start getting closer to the next competitor if it’s going well.
Buy links gradually, providing a maximum of 30% growth each month. Make a white list of potential donors and verify the indicator SPAM to choose the donors with the lowest rate. If you lack donors within your niche, select some of them from the related fields.
Placing sponsored posts is also a very effective strategy. Ask sponsored bloggers and companies for articles and other written content to publish on your website. Links to the sponsor in sponsored content are no-followed to protect your site with respect to Google quality guidelines.
Place links free
Forum comments and other types of crowd marketing work as social validation and Google appreciates them. You can use some community-based platforms to create profiles with links to your website. You can write and share useful content on Medium, Steemit, Reddit and other resources.
Pick up forums, sites and social media communities that are associated with your topic and your audience interests. This will increase your link profile, raise brand recognition and attract useful visitors.
Register in local listings
Numerous and permanent mentions of your website on local business directories are important to make certain search engines use them as a trust signal and to increase trust flow of websites in local search results. There some free directories that are worthy of your attention: Google My Business, Bing Places or Yelp. Local Listings are able to boost your presence online and make your listings standing out from competitors.
Pitching to listings of useful sites
If you are promoting a useful and free service, you can ask for your website to be added to the various online collections. For example, if you developed the site with free tools for web-design, you can fall into the collection of the best online sources of free designs. If you’re presenting an online course, try to be added to the best educational collections.
Errors to avoid
Spam links are useless for visitors, and they reduce the trust flow since they are usually a product of malicious software. However, some people place them deliberately in the comments despite their discrepancy to the topic. Many doubtful stocks or low-frequent websites sell links or lease them out.
PBN (Private Blog Network) is also a bad strategy when it comes to increasing trust flow. They have no real value, but are developed to create incoming links for the site that is promoted. It deals with the sites from web-archives, niche satellites, and URL-restored blogs with low-quality content.
In other words, harmful tools are artificial. They are not natural and unique, and they will not provide you with organic traffic.
How to increase website Trust Flow (Domain Authority or Domain Rank)
How to increase Ahrefs rank, Majestic TF or any other indicator? The entire strategy is based on three keystones:
- Implement advanced “white” link building and track your link quality (you can remove broken links with free or paid software, for example).
- Keep the content in mind – make it unique and useful for people to enhance the chances of attracting sponsors. Allow comments and implement testimonials on your website.
- Use local listings for staying competitive, while allowing target customers to find exactly what they’re looking for.
Follow the tips above, and your website will reach the highest standard, presentation and significance in record time.