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How to choose the best landing page builder

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How to choose the best landing page builder

To sell flight tickets, hotels and other travel services, you must collect a lot of traffic, but also a lot of leads, which will convert into customers. Landing pages with special designs to target certain audience segments are very helpful for this purpose. We’ve collected the best landing page builders to make your work easier.

Why should you choose a landing page builder

A website builder is a platform used to create an LP, or even a multi-page site, independently, without resorting to web template designers and programmers. There is a certain set of samples, themes, blocks and elements inside every maker to construct the conversion recourse. You may work with the content in the simplest way: The website creators provide fast and easy text, images and video updating.

When the LP builder is highly recommended:

  • Get a very simple web resource without any overwhelming components.
  • You need a site right now, but you are terrible at programming.
  • Get the additional resource to your Instagram profile to direct a visitor from your page to the LP.
  • Provide integration with your main website (online store, for example).
  • Create an amazing portfolio to promote your service as a designer, artist, photographer, etc.
  • Have a blog as a tool to redirect visitors to affiliates.

What can you do in builder besides creating the page

In all the LP builders listed below, you can run A/B tests to select the content, designs, colors and buttons that really work.

The high-end builders have an impressive set of tools to run A/B tests, track the visitors’ behavior and to make corrections according to their results. That means you have an opportunity to enhance the template inside the landing-page builder based on the analyses and statistics.

In some LP builders you can create newsletters.

Main types of landing pages for the travel niche

  1. CTR landing pages present USP and convince the visitor to make a conversion action.
  2. A viral page contains non-standard, sincere, and even controversial, content to «contaminate» the audience and to attract affiliates or partners.
  3. Lead Capture’s main goal is to get the lead’s contacts to expand sales in the future and to make it predictable.
  4. The main page permits the placement of a lot of content such as short descriptions, mini-catalogue or descriptions of some products, as well as triggers, contacts and widgets.

The most useful types, in terms of conversion within the travel niche, are CTR LPs and Lead Capture. However, there is no need to focus on a crowd. Instead, escape the cliché to meet your business requirements.

Best landing page builders

The list below contains the conversion LP builders that were selected according to their functionality, user-friendly interface and template variety.


Unbounce landing page builder

This versatile landing page generator is easy to use and fits digital marketers of all levels by giving you the opportunity to choose any element you need – from basic building blocks to A/B test tools. This service offers a full range of services including optimization.

While using this platform, you get the dynamic text replacement and visual editor, as well as the possibility to set up conversion funnels.


  • More than 100 templates.
  • Integration with third-party services (WordPress, Gmail, MailChimp, etc.).
  • Automatic SSL encryption.
  • Focus on conversion.


You can try a free demo for one month, no sign up required. The pricing ranges from $70 up to $399 a month (depending on the plan, Essential, Premium or Enterprise).

Pros and cons

It’s easy to start work with Unbounce, and you can find a lot of tutorials online. No free demo without tying a bank card.
You can make A/B tests, and assign a certain percentage to each page. Can’t track sources or segment audiences.
Good customer service. There are so many features available. It  can be difficult to find the right one.

Try Unbounce →


InstaPage landing page builder

This builder boasts a user-friendly interface and it could be named the best landing page builder for small business and individuals (beginners, mostly). The platform allows users to make A/B tests and collect user contact information via sign up form. Besides, it offers a set of tool for cooperation with other users.


  • More than 200 templates.
  • Good CTA-functionality.
  • Template customization.
  • Shared workspace where several members of your team can work simultaneously.
  • Drag-n-drop editor.


The pricing ranges from $65 to $200 and you can get a discount if you choose an annual subscription. 14-day trial.

Pros and cons

You can use landing page templates from ThemeForest. No free plan with basic functions.
Heatmaps help you to track visitor behavior. InstaPage is a bit overpriced.
You can use 31 million royalty-free photos, videos and vectors, because Instapage integrates with Bigstock.

Try Instapage →


LeadPages landing page builder

This landing page maker helps to make both high-converting LPs and email opt-in popups to get up and running rapidly. The functionality allows splitting tests to reveal highlights and drawbacks to increase conversion. All the pages are mobile responsive already. Besides, the builder provides an easy preview at the look of the pages at different sizes.

In addition, the software has a very attractive affiliate program with 30% payouts on sales you’ve made.


  • 126 designed and 136 drag-n-drop templates.
  • Text messages in Leaddigits to pick up leads.
  • LeadLinks tool to opt-in users to your webinars instantly.
  • LeadBox tool to create conversion 2-step opt-ins – micro commitments to increase conversion.
  • Some options for integrating with your main website.


The fee is $37 a month for the Standard plan, $79 for the PRO package and $199 for the Advanced plan. Get a 38% discount if you pre-pay for 1 or 2 years. The service offers a 14-day free trial.

Pros and cons

A wide range of pages: Webinar, Thank You, Upsell, Launch, 404 and Checkout Pages. There are few built-in images/icons/shapes.
Specialized pages for setting up Podcasts, Contest, About me, and Facebook LPs. Limited opportunities for tests.
Checkout widget permits to sell goods/services by accepting credit card information directly on your LPs without an extra shopping cart. Sometimes minor changes are not saved automatically. You must be careful and keep them yourself.

Try LeadPages →


KickoffLabs landig page builder

The platform is helpful for making LPs with built-in referrals. It offers an impressive set of tools to develop a complete marketing strategy for grabbing traffic and generating leads. The software focuses on affiliates making it possible to reward clients for referring new customers to your business.

The builder allows you to preview the LP in the preview window while you are building it. It has a wide knowledge base that is easy to navigate to find answers.


  • 35 customized landing page templates.
  • Free stock images.
  • Mobile upscaling and slideshows in some templates.
  • Third-party resources integration.
  • Advanced analytics.


It has a Hobby plan to manage 1 campaign for $30 a month, a Premium one for $55, a Business package for $104 and an Enterprise plan for $244 a month. A 30-day free trial allows users to test the service’s offers and options without any investments.

Pros and cons

HTML customization. A few templates.
Many tools for customer rewards: Integrated forms, email and newsletter builders. No Drag ‘n’ drop.
An opportunity to create your own affiliate program.

Try KickoffLabs →


GetResponse landing page builder

The hosting for landing page creation offers a plethora of fancy options to improve you email marketing for making it more effective and relevant in terms of today’s business requirements. Its interface is intuitive and user-friendly to edit content fast and it doesn’t require extensive training. The email templates are categorized to simplify the selection.


  • Several hundred templates and sign up forms, including industry-specific email templates.
  • Over 1,000 free stock images.
  • Social integration.
  • QR code generator.
  • List builder.
  • POP3/IMAP access.


The price depends on the number of subscribers you send newsletters to in your base.. You should pay $15 a month, if you have 1,000 subscribers, $49 for 5,000 subscribers or more and $160 a month for 10,000 subscribers. The services also offers an Enterprise plan for those who have 100,000 followers or more – it costs $1,199 a month.

Pros and cons

All the features are available despite the plan you’ve chosen. No free-for-lifetime option.
Drag ‘n’ drop tools. Pricing packages are not convenient if you focus on things other than email marketing.
Marketing automation and analytics.

Try GetResponse →

What is the best landing page builder

To choose the right software from the examples of landing page builders above, you should take into consideration your business type and the marketing strategy specs. For example, GetResponse and LeadPages are valuable for email marketing, and KickoffLabs is a gold mine for affiliates. InstaPages lets the rookies get a high-quality resource and Unbounce is more profitable for the enterprises.

Other meaningful criteria includes user-friendly interface, upgrade opportunities, the setup peculiarities and the value-to-weight ratio. You can’t get everything for free but you shouldn’t overpay. That’s why choose the platform with the necessary set of options to implement your project.