How a travel blogger can earn on car rental affiliate programs
August 9, 2017Comments (5)
Our colleagues from MyRentacar decided to share practical tips on how any travel blogger can earn thousands a year on car rental. From own experience and the experience of partners, MyRentacar has instructions containing simple steps on the way to success.
These instructions can be used for any travel offers you, as a blogger, are trying to promote (and make affiliate $) on your blog.
We at Travelpayouts offer you an adapted translation of this article.
The MyRentacar service is available both as a car rental offer in the Travelpayouts affiliate network in a Russian-language interface. These and other tourist offers aimed at a global audience will soon be available to all Travelpayouts partners.
3 steps towards success with any car rental offer (and not only)
- Acquire personal experience. If you book a car for a trip and share your experience in a blog that contains only your personal experience, this would boost the advertiser’s credibility.
- Post. Tell us about your experience in detail, and also attach screenshots of how to properly use the service you are advertising.
- Search promotion. Make search engines to love your article. Get into the top 10 search results in response to a keyword query such as “car rental in [city name]”. Yes, this is real, and it is search traffic — both by high-frequency keywords and by low-frequency ones — that would make you profit. A website or blog would never generate good income from internal traffic that comes from other sections of the same site. The target customer is the only person that brings real income.
8 golden rules of a highly-converting article — using a car rental offer as an example
- Longread. Articles with more than 8 thousand characters generate the greatest credibility among readers. There are longreads with more than 30 thousand characters, and people also read them. Studies show that people are not afraid to read long articles. That is, the more useful information the user finds in the article, the more he trusts the author, and therefore, the recommendation on where to order for a car. Trust is the engine of sales. So do not skimp on information. At the same time, you will gather maximum semantics.
- Objectivity. Share your experience of searching for cars to hire: international brokers, websites of local companies, and groups on social networking sites. Readers should clearly understand that you have already researched the market for them, and should see the reasons why booking from that advertiser is the best option. Write both pros and cons of each search method.
- Honesty. Nobody is perfect. Try to touch also on the disadvantages of the offer. For example, that there is no discount as unlike when dealing directly with a rental company or that there is no franchise insurance as unlike with international brokers. By so doing, the reader will believe in your objectivity.And do not try to pretend to be a booking site, installing a booking widget on the page that contains the article. The reader understands that you are a blogger and not a travel agency, and he is not going to buy the service from you. He only wants advice. A referral link would be the best affiliate tool for a blogger. Most readers are unaware of affiliate links or they don’t pay attention to them. By clicking on the link pointing to a specialized car rental website, they have already been heated up by your article and are ready to buy.It is through referral links in blogs that you get the highest conversion rate.
- Different types of content. Produce a screencast featuring the booking procedure on the advertiser’s website. Or shoot a video of how you receive a rented car. You can shoot a small movie about traveling by car.
Add a map with the best car travel route. Don’t forget about personal photos showing the car and you, or the car on the backdrop of tourist attractions.
Add links to trusted sites such as Wikipedia or sites of shops, restaurants, hotels and public places along the route of your trip.
Multimedia content generates profit on three fronts:
- Video can be separately placed on social networking sites to collect traffic from there to the blog. Moderators do not straight away delete YouTube or TripAdvisor links to popular travel forums. Use your video as a doorway leading to your blog.
- Video usually carries away the reader and gives more visual information. People think in images, not in words. And the more images you give, the more pleasant the reader would be reading your post.
- All this pumps out behavioral factors that would make search engines love your site.
- Comments on article. Readers’ comments indicate that at least one of them has already taken the advice. Showing your positive experience proves that the information is reliable. Do you remember the annoying notifications from Booking.com that reads as follows: “A user from Spain booked a room from this hotel 5 minutes ago”? It works! And for a blogger, comments on posts play exactly the same role as those notifications.
If the comments feature not only questions, but also feedback about the service, then that’s just great. Do not ignore such a simple but effective tool. Motivate people to leave comments and feedback.
- Group of articles. One article will not be enough. Share car routes to sights or help readers understand the intricacies of car insurance and all the risks involved.
Search engines should understand that this is not another random article, but a section of your site. If you pay so much attention to this topic, then you deserve the attention of readers and good positions in search results. In addition, the thematic semantics of such articles will attract more target audience to you.
As MyRentacar’s experience shows, with such a group of articles, noncommercial inquiries about car routes and sights are first pulled, and then commercial inquiries to the main article are connected. The main thing is to correctly identify the link between the main article and the secondary ones. This can be done through relinking (with each secondary article, there should be a couple of links to the main article) and through nesting, hierarchy of articles.
- Menu item and relinking. Of course, one would like to place in the menu only the most important sections of one’s blog and the best articles. Car rental, as a rule, does not apply here. But it is through the menu of your site that search engines and the readers themselves understand the structure and theme of your site. Add an article about car renting in the site menu for at least six months, until you achieve good positions in search results.
Add a link to the article about car rental in all previous posts related to the car hire region or topic. Make this material part of your site and not an advertising heading that you will be ashamed of and want to hide deeper in the site.
- Seeding. Let’s assume you wrote a huge article and spent many days preparing it, but no one noticed it. Yes, no one would see it until you show it.
It’s bloggers that create unique and quality content, which is now of such great importance on the web. Therefore, you can in all modesty talk about your experience.
Create links to your article about car hire on third-party sites:
- Social networking websites. Place posts in thematic groups, in your groups, in your profile, leave a link to your article and in the comments to other people’s posts.
- Video hosting. Place your videos and put a link to the article in the description of such videos. Place a link on the video itself and as a text hyperlink.
- Consumer review websites. They just wait for your feedback. Tell how you rented the car and traveled. Rewrite individual chapters of your own article and publish them. Put a link to the article in the body of the feedback, in the signature and in your profile.
- Forums. Moderators could sometimes be heavy-handed, but in some forums, you can still slip through.
- FAQ sites. Search for suitable questions and provide answers to them using links pointing to the article.
This includes the usual SEO mechanisms. You need relevant links to your car rental article. Take at least 5 links.
It’s quite possible to earn an average of $2000-6000 a year on car rentals. This would require the following from you:
- To rent a car.
- To assign 3-5 days to prepare for the post.
- To spend 4 days on seeding.
- To wait for 4-7 months until search engines assess your material. During this period, you need to continue to create links to the article.
- Generate passive income from car rental affiliate program, global or local as MyRentacar.
There are several more options how to make money from a travel blog, you can learn them from the video below: