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21 best email marketing courses for 2021

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21 best email marketing courses for 2021

Email marketing is one of the most potent tools for any business if harnessed properly. However, building a top-notch email strategy and writing enticing emails require skills and knowledge of the subject. Thankfully, the web abounds in resources to help you gain and hone email marketing skills, including top-notch email marketing workshops, courses, and blogs. To help you choose the best ones, we’ve put together a list of the best email marketing courses.

Free courses about email marketing

If you’re just starting on email marketing, you may believe that getting a proper email marketing education is pricey. However, it’s not always so and the web offers lots of resources to learn email marketing without spending a dime. They include blogs about email marketing, free courses from industry giants, YouTube channels, how-to-tutorials, etc.

Below you can find the best free online courses about email marketing.

Email marketing course by Hubspot Academy

This free certification course consists of 9 lessons and covers the ins and outs of email marketing. It guides you through the process of building a well-rounded email marketing strategy to facilitate business growth. This hands-on course also allows you to put the things you’ve learned into practice with free email marketing tools in your Hubspot account. 

What topics will you cover?

  • The importance of email marketing for business
  • Developing a Content Management and Segmentation strategy
  • How to create an effective email to engage your audience and achieve your business goals
  • Build an email deliverability strategy
  • Email design 
  • Testing and tracking the performance of your emails
  • Using lead nurturing to build relationships
  • Using Hubspot free email tools

Certification 

To get a certificate, you need to take an exam which is about 1 hour long and consists of 60 questions. You must answer 45 questions correctly to get a certificate.

Email marketing made easy for beginners

This email marketing training course by Ron Stefansky explains the basics of email marketing and lays the groundwork for effective email campaigns. The course consists of 11 lectures and is useful for novices in email marketing.

What topics will you cover?

  • What is email marketing, and how can your business benefit from it?
  • Creating an opt-in lead magnet
  • Using email marketing platforms
  • Creating successful emails
  • Boosting your subscription list

Certification

None

Getting started with email marketing by Mailchimp

This Mailchimp course led by Allyson Van Houten, Mailchimp’s Senior Marketing Manager, covers the nuts and bolts of email marketing in just 1 hour and 11 minutes. The course puts emphasis on practical learning and encourages students to create and share top-quality marketing emails.

What topics will you cover?

  • The overview of email marketing 
  • Aligning your email marketing goals with your business goals
  • Types of emails and the frequency with which you should send them
  • Campaign creation
  • Common pitfalls to avoid

Certification

None

Digital marketing: Email marketing for beginners

This mini-course consists of 9 lessons and lasts for about an hour, it provides an overview of the most vital email marketing specialist skills. Also, the course encourages students to put theory into practice and create a lead magnet.

What topics will you cover?

  • Understanding the email marketing funnel
  • Most potent email marketing tools
  • Creating a lead magnet consumers can’t ignore
  • Embedding opt-in forms on your website
  • Building an email sequence
  • Writing attention-grabbing subject lines
  • Email analysis 

Certification

None

Email marketing essentials: Designing effective emails

This is another Mailchimp 36-minute video course focusing on email design. Fabio Carneiro, an email developer, and a user experience designer shares insider tips to help you make the most of your email campaigns. 

What topics will you cover?

  • The difference between web design and email design
  • The principles of effective email design
  • Best practices in email design

Certification

None

Email marketing fundamentals by eMarketing Institute

This email marketing certification course covers the essentials of email marketing, from building a mailing list to the most powerful email marketing automation tools. The course also provides a 50-question questionnaire allowing you to brush up on the email marketing knowledge shared through the course.

What topics will you cover?

  • The foundations of email marketing
  • Different types of emails
  • Creating and growing your subscriber list
  • Crafting powerful emails
  • Enhancing email deliverability
  • Avoiding the Spam Folder
  • Tracking and improving email campaigns
  • A/B testing in email campaigns
  • Using email marketing to increase revenue
  • Automating your email campaigns

Certification

To get a free certificate to showcase your skills and improve your CV, you need to take an exam consisting of 50 questions. The exam passing score is 50% and you’re given 60 minutes to complete the test.

The Sendinblue email marketing course

The course is suitable both for novices and skilled email marketers and provides everything you need to develop a powerful email marketing strategy. The course is 4 hours long and contains 63 lectures and 8 quizzes to help you test your knowledge.

What topics will you cover?

  • The Fundamentals of email marketing
  • Using Sendinblue for your email campaigns
  • Data protection in email marketing
  • Contact management and segmentation in email marketing
  • Growing your mailing list
  • Email marketing metrics to track
  • Optimizing your email campaigns
  • A/B testing in email marketing

Certification 

To get a certificate, you need to take an exam consisting of 30 questions.

Email marketing mini-course by ClickMinded

This course provides email campaign blueprints to help you make email marketing a powerful sales tool hassle-free. ClickMinded gives unlimited access to the course and free course updates for life if you manage to complete the course within a week. And, upon completing the course, listeners get access to a free exclusive resource from the ClickMinded SOP library.

What topics will you cover?

  • Creating email campaigns
  • Developing a powerful email strategy
  • Email design and copywriting
  • Automating email campaigns
  • Welcome/Onboarding campaigns
  • Mini-course of free trial campaigns
  • Abandoned cart campaigns

Certification

None

Connect through email by Google

This mini-course is a module of the Fundamentals of Digital marketing course by Google. The module contains 5 video lectures and hands-on quizzes to check your knowledge.

What topics will you cover?

  • Building a contact list
  • Audience segmentation
  • Email marketing tools
  • Personalizing email content 
  • Creating attention-grabbing subject lines and click-enticing CTAs
  • Using A/B testing to boost engagement
  • Tracking the performance of your campaigns
  • Most useful metrics to understand the performance of your emails

Certification

None

Email marketing by Primer

Google offers a great solution for those who enjoy learning on the go and provides a free mobile educational app to help users achieve their business and career goals. Primer includes a series of email marketing classes from the industry experts covering its nuts and bolts.

What topics will you cover?

  • The benefits of email automation for business
  • Crafting high-performing emails
  • Persuading people to subscribe
  • Types of emails
  • Tracking the success of your email campaigns
  • Building a highly productive email marketing team
  • Testing in email marketing
  • Avoiding spam filters

Certification

None

Strategic email marketing course by GetResponse

This course delivers the secrets to powerful email campaigns straight to your inbox. The course consists of 9 lessons and explains the basics of email marketing in an easy-to-digest way.

What topics will you cover?

  • Building and growing your email list
  • Types of newsletters and their functions
  • The elements of a powerful email
  • Designing high-performing emails
  • Boosting delivery rates
  • Automating your email campaigns
  • Tracking the performance of your email campaigns 
  • Developing interconnected marketing campaigns

Certification

None

Paid email marketing courses

If you’re ready to invest some money into your education, you can enroll in paid courses on how to become an email marketing specialist. Here’re some of the best courses worth spending money on.

The complete MailChimp email marketing course

This Udemy video course guides you through the process of doing email marketing on MailChimp. The course is constantly updated and includes 4.5 hours of on-demand video,10 articles, and 9 downloadable resources.

What topics will you cover?

  • The basics of email marketing
  • The ins and outs of the MailChimp platform
  • Audience management in MailChimp
  • Groups, segments, and tags
  • Creating MailChimp campaigns
  • Automating email marketing campaigns with MailChimp
  • Growing an email list
  • Boosting open rates with effective subject lines
  • Using A/B testing in MailChimp
  • Tracking your campaigns in MailChimp

Certification 

The course offers a Certificate of Completion

Price

The usual price is $49.99 but it can be $15.99 or less when on sale.

Email marketing master class

The course teaches you how to streamline your email marketing strategy and reach out to more customers. The course provides full lifetime access and requires a basic understanding of email marketing.

What topics will you cover?

  • The secrets of developing an effective marketing strategy
  • Boosting your subscriber base and your website traffic
  • Tips on writing enticing emails 
  • Email design
  • Testing and optimizing emails
  • Email automation
  • Moving your customers to purchase decisions

Certification 

The course offers a Certificate of Completion

Price

The usual price is $139.

Email marketing: Start growing your own email list today

This Udemy course by Phil Ebiner guides you through the process of building and growing your subscriber list. Apart from full lifetime access, 2.5 hours of video lectures, and extra downloadable resources, the course also offers hands-on tasks to help you put all the knowledge acquired into action.

What topics will you cover?

  • The benefits of list building for your business
  • List-building and email marketing tools
  • Creating and setting up lead magnets
  • Building high-converting opt-in forms
  • Driving more traffic to your website 

Certification 

The course offers a Certificate of Completion

Price

The usual price is $94.99 but it can be $12.99 or less when on sale.

Advanced email marketing certification training by MarketMotive and SimpliLearn

The course focuses mostly on advanced email marketing strategies. It provides over 25 hours of expert content on email marketing, downloadable resources, online progress quizzes, and practice tests.

What topics will you cover?

  • Using email marketing to facilitate business growth and boost brand awareness
  • Writing catchy subject lines 
  • Crafting high-performing emails
  • Creating powerful email content
  • Managing your subscriber list
  • Email automation
  • Email campaigns checklist
  • General data protection regulations in email marketing

Certification

To be eligible for a certificate, you need to complete 85% of the course and 1 simulation test with a minimum score of 60%.

Price

The course costs $299.

Content marketing: Newsletters

This Lynda course teaches you how to integrate email marketing into your content seamlessly to boost business growth and achieve goals.

What topics will you cover?

  • Different ways to build your database
  • Highly converting email content
  • Email customization and optimization

Certification

The course offers a Certificate of Completion

Price

The price starts at $19.99/month but there’s a free 1-month free trial.

Managing email marketing lists and campaigns

The course by Megan Adams walks you through the process of managing email marketing lists to accelerate business growth and yield better results. The video course consists of 7 lessons and is aimed at intermediate level students.

What topics will you cover?

  • Basic email marketing terms and rules
  • Choosing an email marketing platform
  • Building and managing your email list
  • Using segmentation in your campaigns
  • The difference between hard and soft bounces
  • A/B testing in email marketing
  • The rules of writing compelling content and attention-grabbing subject lines and CTAs
  • Automating your email campaigns

Certification

The course is eligible for a Certificate of Completion

Price 

The price starts at $19.99/mo. However, there’s a 1-month free trial.

Email & affiliate marketing mastermind

This course is the go-to solution if you want to use email marketing for your affiliate campaigns. The speaker shares their hands-on knowledge of email marketing and affiliate marketing and teaches you how to turn them into lucrative revenue streams. The course provides 4 hours of on-demand video, 7 downloadable resources, and full lifetime access. 

What topics will you cover?

  • Identifying a profitable niche to market to
  • Building an email list
  • The nuts and bolts of making money with affiliate marketing and email marketing
  • Tips on crafting an email copy that garners a lot of attention 
  • The secrets of sending mass emails
  • Targeted remarketing
  • Discovering the most profitable affiliate products to promote

Certification

The course offers a Certificate of Completion

Price

The usual course price is $139.99 but it can be $18.99 or less when on sale.

ClickMinded email marketing training

This course teaches you how to increase sales with email automation. This hands-on course is mobile and tablet-friendly and provides unlimited lifetime access and free updates. It also offers a free chatbot mini-course, downloadable slides, and quizzes to check your knowledge.

What topics will you cover?

  • Email marketing in a nutshell
  • Different types of email campaigns 
  • Subscriber segmentation
  • Creating an effective campaign calendar
  • Email design challengers
  • Most powerful copywriting tactics
  • Creating seamless automated workflows
  • Optimizing email campaigns

Certification

To earn an email certification that integrates seamlessly with LinkedIn, you need to take the final exam.

Price 

The course price is $997.

Email marketing with Mailchimp + sales funnels & copywriting

This comprehensive course equips you with everything you need to plan and run high-performing email campaigns. The course provides 4.5 hours of on-demand video, 2 articles, 9 downloadable resources, and full lifetime access.

What topics will you cover?

  • 4 stages of email marketing
  • The nuts and bolts of email marketing with MailChimp and GetResponse
  • Sales funnels
  • Writing compelling emails
  • Marketing cognitive biases

Certification

The course offers a Certificate of Completion

Price

The usual course price is $129.99 but it can be $18.99 or less when on sale.

Email marketing mastery: Make more sales by sending emails

The course helps you build a massive subscriber list and make it your most valuable business asset. The course also teaches you how to use email marketing to skyrocket your sales. 

What topics will you cover?

  • The fundamentals of email marketing
  • The V+L+I+SR relationship formula
  • The formula of building a massive email list
  • Collecting emails online and offline
  • Email templates
  • Email sequences
  • Advanced tactics

Certification

The course provides a Certificate of Completion.

Price

The usual price is $94.99 but it can be $12.99 or less when on sale.

Best email marketing courses for affiliate marketers

As you can see, there are a lot of courses about email marketing to choose from. Make sure you pick the ones that focus on the topics you want to dig deep into and align with your business goals. Email marketing is still one of the most powerful tools for your affiliate venture, so your time and effort invested will eventually pay off.