What the new widget looks like
Naturally, the new widget looks better than the previous one. It is both tidier and cleaner. We didn’t take away any elements but changed their placement instead.
By default, the widget is displayed in blue, but you can customize another one that suits your project.
Will widgets already set up on blogs be updated automatically?
Yes, the new widget is already showing on your blog.
Depending on which target group the user was in, they saw either the old widget or the updated widget on an affiliate site on which the calendar widget is installed.
The A/B testing shows that the updated version is more efficient — the conversion of the affiliate’s website visitors to Aviasales website visitors is 36% higher.
What changed in the widget apart from design?
Widget functionality remained the same. We did it specifically for cleaner A/B testing. Our goal was to make sure that the new widget is as good as the old one and offers the same functionality.
The only thing we removed is the option to select the currency directly in the widget. According to our stats, this function hasn’t really been used. This means the change won’t affect the results of the A/B testing.
Changes in the widget code
Even though the widget functionality hasn’t changed much, we fully updated its filling and removed the necessity to add code through iFrame.
The updated calendar widget is set up with a script, just like most Travelpayouts’ widgets, which allows the calendar to display beautifully and work properly on different devices and browsers.
If you notice any problems with the calendar or display or have some ideas on how to improve the calendar widget, feel free to share them with us at [email protected]
Where do flight ticket prices come from?
Flight tickets prices are still added based on API data that we share with our partners. API has access to millions of searches on Aviasales. Based on this data, the calendar shows the minimum price for a ticket to the specified destination.
If the destination is not very popular, the price may be missing. In this case, users need to press the button and launch the search on their own. The calendar widget will redirect the user to the Aviasales website or to the affiliate White Label according to the widget settings.
One more advantage of the update
The calendar widget is universal. Using this widget as a basis, we can create widgets for other advertisers in a short time. This means that, in the near future, you’ll see many new cool tools available in affiliate programs!
We very much hope that the travel niche will recover, and our new tools will help you earn more.