12Go Asia — earn on booking flights, buses, ferries and train tickets

12go-asia

12Go Asia is a Bangkok based OTA (Online Travel Agency) providing a powerful booking system for multimodal transportation and day trips around Southeast Asia currently expanding our coverage to other parts of Asia and worldwide. We help travellers (B2C) and companies (B2B) to book flights, bus, van, ferry, train tickets and transfers at the touch of a button.

Statistics

  • Countries covered:
    Thailand, Vietnam, Cambodia, Myanmar, Malaysia, Singapore, Laos, the Philippines;
    India, China, Indonesia, Japan are coming soon
  • Stations served: ~3 000. Sitemap with main cities: https://12go.asia/en/sitemap
  • Reviews from travellers: > 31 000
  • Operators integrated: ~380
  • Means of transport: flight, bus, train, ferry, van, charter (door-to-door transfer)
    + day trips in Thailand. In details: https://12go.asia/en/coverage
  • Travellers who use our service daily: 2,500 pax sold per day in average (November 2017)
  • Languages supported: 9 languages = English, German, French, Spanish, Chinese, Japanese, Thai, Vietnamese, Russian
  • >1 million people successfully traveled with or tickets in hand

Target audience

Anyone planning their travels around Southeast Asia — from backpackers on a budget to families with kids in tow. We distinguish the following groups of travellers:

  • ‘Early Birds’ — those who love planning all their travels in advance – we accept bookings from 12 months to 1 hour (some vans) prior to the departure, depending on the means of transport and the operator.
  • ‘Peak Season Travellers’ — those who are going to travel during the most busy months/periods/dates and need to secure seats.
  • ‘Last Minute Guys’ — this group refers not to those showing up at the station before the departure and setting all their ticketing needs on the spot but rather to the travellers who make up their travel plans a day or two prior to departure but are unable to buy tickets which cannot be otherwise booked online from the counter.

Top-10 countries from where 12Go receives bookings (based on a data Nov 2016-Nov 2017):

  1. Thailand
  2. Germany
  3. France
  4. Vietnam
  5. Malaysia
  6. United Kingdom
  7. Singapore
  8. United States
  9. Spain
  10. Netherlands
  11. Russia

The list though does not reflect the national outlay of our users as a great part of the bookings is made not from their home countries but when they are already travelling. A more accurate picture is represented by the languages they use.

10 most popular (Nov 2016-Nov 2017):

  1. English (US)
  2. English (GB)
  3. Thai
  4. German
  5. French
  6. Spanish
  7. Dutch
  8. Russian
  9. English (AU)
  10. English (CA)

Mobile/Web/Tablet: 55%/38%/7%

The best CTR and conversion rates are shown through the following types of text:

  • ‘How to get to… from…’ texts with comprehensive instructions on how to travel between the two destinations with thorough treatment of all the possible means of transport — train, bus, ferry etc. (How to get from Kuala Lumpur to Penang and vice versa)
  • ‘Either…or’ articles comparing two or more means of transport / multimodal or package solutions available for the route (e.g. Are joint tickets from Bangkok to Samui worth considering?)
  • Blog posts describing the author’s relevant travel experience along the certain route or by a certain means of transport (How we travelled all way down from Hanoi to Saigon by train)
  • ‘Travelling by… in…’ articles with an expert opinion and detailed treatment of certain mode of transportation in the country. (Train travel in India: best tips for your trip)

UTP

12go.asia with its widest coverage and means of transport is ideal for trip-planning without visiting multiple websites. It’s a saver in case of high-demand tickets, like Thai Railways.

Pros

  • The widest coverage in Asia with an option of trip planning: combine different types of transport to get from point A to point B and book the tickets on the same website
  • Wide choice of departures, operators and means of transport at one place
  • Time saving: no need to go to the station for actual paper ticket, face the line etc.
  • Money saving: prices on 12go.asia are the same in case of the commission from the operator or with a minimum top up
  • Seat guarantee (very important during high season and top-demand dates)
  • Online booking of plane, train, bus, van, ferry tickets throughout Asia including operators that do not support their own online booking systems and cannot be booked online through any other web resources
  • Adds-on available on request with any journey including travel insurance
  • Efficient online support in English, Russian and Thai with premium support available for small extra fee
  • Instant confirmation for the majority of the trips
  • Refund options available (subject to conditions)
  • Paypal, Credit card (Visa/Master Card/JBC), Thai Banking (coming soon) payment methods

Cons

  • There is a fee for booking of certain trips — normally for those operated by companies not supporting online booking systems
  • 12go.asia is an aggregator, not operator of the trips. That means that delays or cancellations can happen and are out of control of the ticket provider
  • The operator is responsible for delays, cancellations or change of the schedule of the trip as well as for the informing the customer about any changes. If customers are not satisfied with the trip, they often tend to blame the ticket provider
  • Only online booking is available — it is not possible to pay for tickets in cash what is an issue for certain travellers

Conversion and commissions

12Go usually pays 50% of its commission except case where there is offline component :
Thai trains — 20 THB = ~0.61$ per pax
Vietnamese trains — 20 000 VND = ~0.88$ per pax
Transport Co bus routes (TH) — 20 THB
(some other cases can arise)

The average affiliate reward is ~$2.78 per booking. ~6.8% of visitors who see the search form on partner website make a search and ~8.1% of these visitors book a ticket.

12go-asia-conversion

So if partner has 10,000 visitors who see our search form, he can get $153.

In a nutshell:

Facts

We paid to date to our partners: $608,445
Average commission (order value) ~4.6%
Average affiliate reward $2.78
Searches to orders ~8.1%
PostClick cookie 30 days

Tools on Travelpayouts

Search form, the most popular tool, and links are available on Travelpayouts.

Banned traffic types:

  1. Incentive traffic
  2. Cashback/bonus, incl. incentive
  3. Brand bidding traffic
  4. Spam
  5. Accounts in Social networks
  6. Context advertising leading to the 12go.asia website (only to White Label)
  7. Doorway

Popular routes

Thailand boasts the widest coverage. Top-10 most popular routes within and from Thailand include:

  1. Bangkok–Chiang Mai — 2,336 THB (Avg order value)
  2. Chiang Mai–Bangkok — 2,233 THB
  3. Bangkok–Suratthani — 2,617 THB
  4. Bangkok–Phuket — 1,456 THB
  5. Suratthani–Koh Phangan — 1,289 THB
  6. Chiang Mai–Chiang Rai — 624 THB
  7. Suratthani–Koh Samui — 1,155 THB
  8. Pai–Chiang Mai — 406 THB
  9. Chiang Mai–Pai — 408 THB
  10. Bangkok–Siem Reap (Cambodia) — 1,749 THB

Top–5 most popular routes in Cambodia

  1. Siem Reap–Bangkok
  2. Siem Reap–Phnom Penh
  3. Phnom Penh–Siem Reap
  4. Phnom Penh–Sihanoukville
  5. Phnom Penh–Ho Chi Minh

Top–5 most popular routes in Vietnam

  1. Hanoi–Sapa
  2. Hanoi–Da Nang
  3. Da Nang–Nha Trang
  4. Ho Chi Minh–Nha Trang
  5. Lao Cai–Hanoi

Top–5 most popular routes in Myanmar

  1. Yangon–Mandalay
  2. Yangon–Bagan
  3. Yangon–Mawlamyine
  4. Yangon–Bangkok
  5. Yangon–Shwe Nyaung

Top–5 most popular routes in Malaysia&Singapore

  1. Singapore–Kuala Lumpur
  2. Kuala Lumpur–Penang
  3. Singapore–Malacca
  4. Kuala Lumpur–Hat Yai
  5. Penang–Kuala Lumpur

Top–5 most popular routes in the Philippines

  1. Manila–Banaue
  2. Puerto Princesa–El Nido
  3. Puerto Princesa–Port Barton
  4. Caticlan–Boracay
  5. Sabang–Puerto Princesa

Top–5 most popular routes in Laos

  1. Luang Prabang–Hanoi
  2. Vientiane–Hanoi
  3. Savannakhet–Hanoi
  4. Luang Prabang–Chiang Mai
  5. Pakse–Siem Reap

It is the very time to start work with 12Go Asia.

Post author
Yulia Domracheva