10 tips to boost your Travelpayouts affiliated travel booking website
March 12, 2018Comments (0)
Our partner from mauritaniaairline.com has collected 10 useful tips for you. They will help you boost your Travelpayouts affiliated website — and earn more! The material has been written under the program of increasing the rate for partners’ cases. If you also have something to share from your practice, please read more, and contact us.
Table of Contents
- Develop a multilingual platform
- Use fee-charging tagging (Google Ads and Facebook)
- Run a blog on your website
- Provide high quality customer service
- Set up an instant chat window on your website
- Create informative content on your bookings
- Offer complementary booking services (hotels, bikes, taxi, etc.)
- Strengthen your SEO with Google tools
- Build-up your brand
- Stay in touch with your customers via social networks
Develop a multilingual platform
It is obviously natural to design your travel booking website first and foremost in your native language. Then, to increase your audience, you can add more languages. For $5 can hire a specialist, on freelance sites like Fiverr.com, who will take care of your translation issues.
My own experience: I started with French as it’s my mother tongue. I used the Travelpayouts guide — How to create good content, in order to structure text, ideas and affiliated widgets. Once all the content was ready, I extracted and classified it in a word document I had translated from French into English and Spanish (around 2400 words for $10 on Fiverr.com).
My reasonable fluency in both those languages allows me to comfortably communicate with customers.
Use fee-charging tagging (Google Ads and Facebook)
This option is a reliable investment that can provide you with a significant ROI. Create a well-targeted advertising campaign closely related to your niche (the heart of your customers), and you will be able to run additional, stable traffic daily on your website.
With five dollars per day invested, you should generate some traffic. But with good targeting at the right audience, you could convert a significant proportion of this traffic to sales and, thus make money from your website. You can refer visitors to your website via the Travelpayouts White Label, as transferring traffic directly from your ads to Jetradar is prohibited by the program rules.
Run a blog on your website
This is a great idea to retain your audience while, at the same time, attracting new prospects to your website. Whether weekly or daily, the important thing is to continually feed your blog with well-written, relevant content, and to refine it regularly in order to optimize the visits of your readers. I would suggest a minimum content addition of one article per week.
By tackling complementary subjects related to travelers, you become the master of your domain and supply important information to your visitors. They, in turn, will come to trust you and will, all the more easily, who become your customers.
Provide high quality customer service
“He who pays the piper calls the tune!” Be aware that this expression applies in all areas of commerce, especially when booking online travel. So you really do have to put yourself at the service of your customer.
More precisely, you must respond to all your emails as quickly as possible; transmit clear, accurate and correct information; make the experience of your potential customer as pleasurable as possible; and you must remain professional. In short, be pleasant and efficient!
Set up an instant chat window on your website
To provide best customer service, here’s some good advice: Chat with your visitor live. This simple tool allows your customer to feel supported and confident they are talking to an expert.
If you aren’t immediately responsive, you leave room for competitors. In fact, Internet users often visit many sites in search of the fastest, most accurate information.
Sometimes I find it hard to be available in front of a computer screen all day long. What I suggest you do is set up a chat notification via the application on your smartphone. Thus, you won’t ever miss a customer, and you won’t be forced to stay in your office for hours.
Over time, I also realized that chatting with customers improved customer satisfaction and boosted company credibility. Both those parameters being ingredients to promote higher sales. My current conversion rate is around one sale for every 16 interactions.
Create informative content on your bookings
There’s nothing to stop you from providing more satisfaction to your customers by adding bonus information and good travel tips to your site; for example, articles on ‘Luggage in Plane’, ‘Traveler’s Guide’, and ‘Departure checklist’.
All ideas are good, as long as they’re beneficial to your visitors. Don’t hesitate to share the stories and experiences of globetrotters who have already visited the destinations you offer!
Offer complementary booking services (hotels, bikes, taxi, etc.)
What could be better than being able to book your flight, hotel and rental car, or taxi, on a single platform? This is an unbeatable facility! So get to work!
Make sure your future customer can plan their trip from A to Z, without having to search for information somewhere else. Make sure they can get it all on your website.
Diversify your offers. You can do this courtesy of the complementary offers of Travelpayouts:
- Bus tickets;
- And more.
You can find all current offers in your account or in this article on the blog.
Strengthen your SEO with Google tools
This is where the statistical tools of TravelPayouts, Google Analytics, Search Console, and even Tag Manager, and many others come in. These very useful platforms provide you with effective tools to consolidate your referencing, and the analysis of your audience — one of the key actors to your success.
The best practices of successful Booking.com affiliates prove this statement, learn it!
Build-up your brand
Your Brand is also a determining factor in the success of your online booking site. To get your business off the ground, you need to develop a solid, sound marketing strategy.
Your goal: Occupy first position in the mind of the customer, as much as possible, when he thinks of making a purchase.
Creating, and then maintaining, a relationship with your customers is crucial. Use Twitter, Facebook, Instagram, etc. Post and share relevant content on behalf of your website. Your customers will be able to follow you and feel a closer connection with your booking agency.
I generally use Facebook and Twitter on a daily basis to relay or promote travel discounts, new offers or articles from my blog. When it comes to increasing the presence of my travel website on the WEB, I like to publish photos and videos on Instagram and YouTube, every week.
Share your ideas, how to boost Travelpayouts affiliated travel booking website, in comments. If you have more ideas to share, please write to us about your cases. The best ones will be encouraged! Find out more here.